A practicum is an assignment designed to give students supervised practical application of previously studied theory. In DCU Business School, our MSc in Management, MSc in E-Commerce, MSc in Marketing and MSc in Digital Marketing students have the choice of undertaking a individual dissertation, which is largely an academic piece of research, or a group practicum.
The practicums are sourced from a wide range of organisations, both business and not-for-profit. The students make proposals for these projects and start working on them in March. A report of work completed is submitted at the end of July. This will contain a piece of primary research, and some form of applied activity. Later in August, student groups present their projects to their peers, DCUBS Faculty and external guests. Unlike dissertations, students have the opportunity to address a real-world problem with a live client or indeed pursue their own business idea. Some companies this year included Microsoft, Enterprise-Rent-a-Car, and DCU Centre for Family Business.
The DCU Business School Practicum Programme also gives the Business School an opportunity to engage with the wider business community and forms a central part of our civic engagement strategy.
Hear more about the Practicum from the MSc in Management Course Director below: