On Thursday 3rd March 2016, Sharon Walsh, Marketing Director at Heineken joined us for an Executive Speaker Seminar with our MBA1 and MBA2 classes.
Sharon has over 15 years marketing experience during which time she has held senior marketing positions at Coca-Cola (Head of Marketing Sparkling Portfolio and Head of Media), Gilbey’s of Ireland and Diageo Ireland (Brand & Marketing Manager, Smirnoff & Baileys). Since joining Heineken Ireland in 2012 as Marketing Director, Sharon has been responsible for the marketing of Heineken Ireland’s portfolio of brands including the Heineken brand itself, Coors Light, Tiger beer, Desperado, Murphy’s Irish Stout and Paulaner.
Sharon is a DCU alumni and graduated with a Masters in Strategic International Marketing. She has has delivered some of Ireland’s best known marketing communications campaigns and won a number of awards in the All Ireland Marketing Awards programme. Her professional standing and achievements were recognised recently by the Marketing Institute of Ireland where she was awarded fellowship status. Sharon’s presentation to the MBA group covered her most recent campaign, the launch of Orchard Thieves cider.
If you are interested in undertaking an Executive MBA at DCU, join us for our upcoming Taster Evening. Details can be found here.