Congratulations to Kelly Farrell and Shane Ryan, final year Marketing, innovation and Technology students, who were part of the winning team at the recent DCU Ryan Academy New Ireland Hackathon.

Participants of the hackathon were tasked with the challenge of making pensions, investments and life insurance relevant to millennials. The winning team focused on life insurance and developed the concept of a proactive life insurance product which rewards millennials for practices around positive physical and mental health. They scooped the first place prize of €5,000 and the chance to co-create their winning concept with New Ireland.

Speaking about the achievement Kelly said, “We worked from dawn to dusk ideating, conducting market research, validation and prototyping which all accumulated in a pitch we delivered in front of a judging panel of industry experts. We were delighted to be awarded the first prize of €5000 and the chance to work with New Ireland to co-create our idea and potentially bring our idea to life in the market. Exciting times ahead!

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